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{\fdbminor\f31566\fbidi \froman\fcharset163\fprq2 Times New Roman (Vietnamese);}{\fhiminor\f31570\fbidi \fswiss\fcharset0\fprq2 Calibri;}{\fhiminor\f31569\fbidi \fswiss\fcharset204\fprq2 Calibri Cyr;}
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S jak\'fdmi konkurenty bude n\'e1\'9a produkt v sout\'ec\'9ei bojovat?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 P\'f8i rozhodov\'e1n\'ed, zda produkt postoup\'ed do fin\'e1le sout\'ec\'9ee - a bude tedy moci nosit logo IT Produkt 2009, je porovn\'e1v\'e1n s odpov\'eddaj\'edc\'ed skupinou produkt\'f9
 na trhu - bez ohledu na to, zda jsou p\'f8ihl\'e1\'9aeny do sout\'ec\'9ee, \'e8i nikoli. Pokud se od nich v\'fdznamn\'fdm zp\'f9sobem pozitivn\'ec odli\'9auje (a\'9d u\'9e d\'edky inovativnosti, nadstandardn\'ed funkcionalit\'ec, snadn\'e9mu ovl\'e1d\'e1
n\'ed nebo t\'f8eba v\'fdjime\'e8n\'ec p\'f8\'edzniv\'e9 cen\'ec), m\'e1 pr\'e1vo postoupit do fin\'e1le. P\'f8i ur\'e8ov\'e1n\'ed absolutn\'edch v\'edt\'ecz\'f9 v jednotliv\'fdch kategori\'edch jsou porovn\'e1v\'e1ny p\'f8\'ednosy jednotliv\'fd
ch finalist\'f9 v dan\'e9 kategorii mezi sebou.
\par 
\par 
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 Jak\'e9 produkty lze p\'f8ihl\'e1sit?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 P\'f8ihl\'e1sit lze jak\'e9koli za\'f8\'edzen\'ed, software, \'f8e\'9aen\'ed nebo slu\'9ebu z oblasti informa\'e8n\'edch a komunika\'e8n\'edch technologi\'ed, je\'9e lze vyu\'9e\'edt v podnikov
\'e9m prost\'f8ed\'ed. Produkt (resp. jeho p\'f8ihla\'9aovan\'e1 verze) nesm\'ed b\'fdt na tuzemsk\'e9m trhu d\'e9le ne\'9e od 1. }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid3701414 1}{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 
. 200}{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid14370052 9}{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 . V\'fdjimky lze povolit pouze v od\'f9vodn\'ecn\'fdch p\'f8\'edpadech (tam, kde to povaha produktu umo\'9e\'f2
uje). Produkty, kter\'e9 je\'9at\'ec nejsou na trhu k dispozici, lze hodnotit pouze v p\'f8\'edpad\'ec, \'9ee ji\'9e existuje jejich fin\'e1ln\'ed verze.
\par 
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 
\par Jak\'e1 jsou p\'f8esn\'e1 hodnot\'edc\'ed krit\'e9ria?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 P\'f8ihla\'9auj\'edc\'ed firma \'fa\'e8ast\'ed v sout\'ec\'9ei vyjad\'f8uje p\'f8esv\'ecd\'e8en\'ed, \'9ee se jej\'ed produkt v\'fdznamn\'ec pozitivn\'ec odli\'9auje od konkuren\'e8n\'ed
ch produkt\'f9 dostupn\'fdch na trhu. Z\'e1kladn\'ed hodnot\'edc\'ed krit\'e9rium lze tedy formulovat takto: Do fin\'e1le mohou postoupit jen ty produkty, kter\'e9 nejsou \'84tuctov\'e9\'93 - produkty, kter\'e9 oproti sv\'fdm konkurent\'f9m nab\'edzej\'ed
 n\'ecjakou v\'fdznamnou v\'fdhodu nav\'edc (u\'9eite\'e8nou novou funkcionalitu, standardn\'ed funkcionalitu za neobvykle p\'f8\'edznivou cenu apod.), p\'f8\'edpadn\'ec d\'edky sv\'e9mu pojet\'ed nemaj\'ed na trhu konkurenci.
\par 
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 
\par V jak\'fdch kategori\'edch budou produkty hodnoceny?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 Pro rozhodnut\'ed o postupu do fin\'e1le nen\'ed kategorie produktu podstatn\'e1. D\'f9le\'9eit\'e1 je pouze m\'edra pozitivn\'edho odli\'9aen\'ed produktu od konkurence. V prvn\'ed
m kole byly ur\'e8eny kategorie }{\rtlch\fcs1 \af1 \ltrch\fcs0 \f1\fs20\insrsid8876211 bezpe\'e8nostn\'ed \'f8e\'9aen\'ed, hardware, komunika\'e8n\'ed produkty, n\'e1stroje pro spr\'e1vu, on-line slu\'9eby, podnikov\'e9 syst\'e9my, podpora v\'fd
voje aplikac\'ed a tiskov\'e9 syst\'e9my; po\'e8\'edt\'e1me v\'9aak je\'9at\'ec s roz\'9a\'ed\'f8en\'edm jejich po\'e8tu.}{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 
\par 
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 
\par Cena na\'9aeho produktu z\'e1vis\'ed na jeho implementaci. Jak ji m\'e1me uv\'e9st?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 Pokud nen\'ed cena jednou z hlavn\'edch konkuren\'e8n\'edch v\'fdhod va\'9aeho produktu, pak nen\'ed t\'f8eba ji v\'f9bec uv\'e1d\'ect. Pokud ano, zvolte pros\'edm takov\'fd p\'f8\'edklad jej
\'edho uveden\'ed, kter\'fdm byste p\'f8esv\'ecd\'e8ovali sv\'e9 z\'e1kazn\'edky o finan\'e8n\'ed v\'fdhodnosti va\'9aeho produktu.
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 
\par 
\par Kolik produkt\'f9 m\'f9\'9ee postoupit do fin\'e1le?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 Po\'e8et finalist\'f9 nen\'ed omezen. Do fin\'e1le mohou postoupit v\'9aechny produkty, kter\'e9 v dostate\'e8n\'e9 m\'ed\'f8e spln\'ed hodnocen\'e1 krit\'e9ria (tedy zjednodu\'9aen\'ec \'f8e
\'e8eno: pozitivn\'ed odli\'9aen\'ed se od konkurence, a\'9d u\'9e d\'edky inovativnosti, snadn\'e9mu ovl\'e1d\'e1n\'ed nebo v\'fdjime\'e8n\'ec p\'f8\'edzniv\'e9 cen\'ec).
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 
\par 
\par Budou zve\'f8ejn\'ecny informace i o t\'ecch produktech, kter\'e9 nepostoup\'ed do fin\'e1le?}{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs16\insrsid8876211  
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 Informace o produktech, kter\'e9 nepostoup\'ed do fin\'e1le, nikde zve\'f8ejn\'ecny nebudou. Pokud bychom tak u\'e8inili, mohlo by to b\'fdt vn\'edm\'e1no jako negativn\'ed
 reklama - jako seznam ne\'fasp\'ec\'9an\'fdch produkt\'f9 postaven\'fd proti t\'ecm \'fasp\'ec\'9an\'fdm. C\'edlem sout\'ec\'9ee ale nen\'ed z\'fa\'e8astn\'ecn\'fdm produkt\'f9m \'9akodit - naopak - jde o to, zviditelnit produkty, kter\'e9 jsou v dan\'e9
 oblasti trhu n\'ec\'e8\'edm v\'fdjime\'e8n\'e9.
\par 
\par P\'f8edpokl\'e1d\'e1me, \'9ee ka\'9ed\'e1 z\'fa\'e8astn\'ecn\'e1 firma zn\'e1 sv\'f9j produkt i trh, na kter\'e9m p\'f9sob\'ed. Pokud se rozhodne produkt p\'f8ihl\'e1sit, je to vlastn\'ec vyj\'e1d\'f8en\'edm jej\'edho p\'f8esv\'ecd\'e8en\'ed, \'9e
e se tento produkt v\'fdznamn\'ec pozitivn\'ec odli\'9auje od konkuren\'e8n\'edch produkt\'f9 - a pokud v\'fdb\'ecr provede skute\'e8n\'ec zodpov\'ecdn\'ec, m\'eclo by b\'fdt riziko nepostoupen\'ed do fin\'e1le minim\'e1ln\'ed. Dosp\'ecj\'ed-li hodnotitel
\'e9 k z\'e1v\'ecru, \'9ee produkt nem\'e1 do fin\'e1le postoupit, budou p\'f8ipraveni sd\'eclit sv\'e9 konkr\'e9tn\'ed d\'f9vody, p\'f8\'edpadn\'ec o nich v rozumn\'e9 m\'ed\'f8e diskutovat.
\par 
\par 
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 \'c8\'edm se cena IT Produkt 2009 li\'9a\'ed od ocen\'ecn\'ed Computerworld Excellent?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 Ocen\'ecn\'ed Computerworld Excellent je zpravidla ud\'eclov\'e1no produkt\'f9m, kter\'e9 vyjdou nejl\'e9pe z testu v \'e8asopise Computerworld. Ocen\'ecn\'ed IT Produkt 2009 m\'e1 daleko \'9air
\'9a\'ed z\'e1b\'ecr - je ur\'e8eno v\'9aem produkt\'f9m, kter\'e9 se v\'fdznamn\'ec pozitivn\'ec odli\'9auj\'ed od konkurence, by\'9d t\'f8eba jen v n\'eckolika vybran\'fdch vlastnostech. Uv\'ecdomujeme si toti\'9e, \'9ee trh je rozmanit\'fd - z\'e1kazn
\'edci maj\'ed r\'f9zn\'e9 priority a rozhodn\'ec neplat\'ed tvrzen\'ed, \'9ee existuje jedno optim\'e1ln\'ed \'f8e\'9aen\'ed pro v\'9aechny. Proto chceme zviditelnit i ty produkty, kter\'e9 nab\'edzej\'ed pr\'e1v\'ec takov\'e9 odli\'9a
nosti od konkurence, kter\'e9 je pro ur\'e8it\'e9 z\'e1kazn\'edky mohou u\'e8init tou nejlep\'9a\'ed volbou.
\par 
\par 
\par }{\rtlch\fcs1 \ab\af1\afs16 \ltrch\fcs0 \b\f1\fs20\insrsid8876211 Pro\'e8 je vyhla\'9aov\'e1na i cena IT produkt 2009 HOME?
\par }{\rtlch\fcs1 \af1\afs16 \ltrch\fcs0 \f1\fs20\insrsid8876211 I p\'f8esto, \'9ee je \'e8asopis Computerworld ur\'e8en pro IT profesion\'e1ly, \'f8ada v\'fdrobc\'f9 vyj\'e1d\'f8ila v prvn\'edm ro\'e8n\'edku sout\'ec\'9ee z\'e1jem p\'f8ihl\'e1
sit i produkty pro koncov\'e9 u\'9eivatele IT. Proto\'9ee na\'9ai \'e8ten\'e1\'f8i pochopiteln\'ec vyu\'9e\'edvaj\'ed v\'fdpo\'e8etn\'ed techniku i pro soukrom\'e9 pot\'f8eby, rozhodli jsme se uveden\'e9mu po\'9eadavku vyj\'edt vst\'f8\'edc - a vyhl\'e1
sit i samostatnou kategorii IT produkt 2009 HOME.
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