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H  s F cTextovPole 48Q 4 Internet zmnil na ~ivot Dky internetu komunikujeme novm zposobem Rychlost  dynami nost  nov mo~nosti Internet je IN Konkrtn slu~by, kter jsou In se ale mn Yzen obsah -> u~ivatelsk participace na obsahu -> u~ivateli tvoYen obsah -> sociln st -> ? \ 8 1j    s F&cTextovPole 5m  DCo to znamen pro naai komunikaci?## #   s F;cTextovPole 68x j Vysok rychlost Zkratkovitost & hustota informac (BTW ROFL) Flexibilita  dynami nost  nov mo~nosti Konstantn komunikace (trvale online) Konkrtn formy komunikace se mn (viz vae) -> ? Dnes nevme, jak budeme komunikovat ztra po strnce formy a z sti ani obsahu n6 $-%1o 6 H  0޽h ? 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'   s FccTextovPole 38 x Internetov slu~by kopruj vzory z b~nho ~ivota Dky internetu NE komunikujeme novm zposobem Nov formy stvajc komunikace v podmnkch komprese prostoru a asu vytvYej novou ekonomiku Evoluce slu~eb a mdnch trendo nen nic novho (srov. Simmel, 1900), proto je pYedvdateln To vaak neznamen, ~e komunikace online je ovladatelnne!uP7 e    s FkcTextovPole 4pY  @Co in internet neovladatelnm?!! ! (  s F cTextovPole 5 eN   Konkurence roznch slu~eb a roznch poskytovatelo Faktick mo~nost u~ivatele si vybrat (vs. napY. , MSN Network apod.) kter internet prosadila. Neexistujc jednotn konsensus poskytovatelo slu~eb dan 1. konkurenc 2. mimob~nost   * >#  d  s FcTextovPole 6Id U~ivatel si dlaj co chtj a Internet jim k tomu dv svobodu  Opravdu?LL L H  0޽h ? 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Murdoch a dala)  Tak ae plat! J"3    s FcTextovPole 4  z"Funguje to nkde?  H  0޽h ? I}OPM___PPT10i.Xμ+D=' = @B +"60 =5  (    ^Ds8]^^8cObdlnk 1#"@PK!Zf[Content_Types].xmlMO &2WR=cJ`F0iK`#̼vLw 9uSq:w`G ^i ½KI)c/ $oVjTMRc|}042ҥCƔM̏P~*ka/8^DkHbL8e i"K\XN\6rco4y@_;oPK!1_a _rels/.relsj0 ѽqCNo^K [ILcX&m߾0XFo;>0xM e`|X}đ I`߽N4aG2$RKIZ)4(M9`ctB{m:f@`3n|O,ܗr޾jxR0T ,0@}WBLǬ5vPK!ȸbbd drs/shapexml.xmlVn1#4MWl+Zp(5m6KoāloR(B4;3קZ2:烗}ΤM?]_L8stAhtMeM7YB^FjJckx7J''@ qJҫY3$>UE·iMߗl{Qg {z:qeFHNQ@C\{&>N 'Gǃq% οɠXps+j"QUqQ)⻕ʲx^{S$_"`.bف mޑPv *dw2U$}u%j蔎7Jt$J'vW 5LK~} %l( +Q{Ö/RYvBhY۽?FL 37zJ2ORh2>3&5b:7hKbal΅]:? `=Ktk/WV)J-)u2a,i>`)rF.]b}qV7pptƕLitKPFLO5 αwgwvkٝM>zi>`FO4)WiᕄՉŔ,A̖m]KhE.XRbɤ͹FmfO- XlU6"Gפ[.>IUk3Ɣ\Tc-Bj$i0;)&1I^7[7[KQ9F$EO"BRRwO!\we6v7>J\sPK!y)drs/downrev.xmlDQK0Co.ݨeCıt㵹mMI >9|om/CXt U{"1)8Sjv'踋H%*016d1L@y1EJ඗,K=vVA?@:pR7#Hc}q)P[`ٜ?}+ L%/PK-!Zf[Content_Types].xmlPK-!1_a /_rels/.relsPK-!ȸbbd *drs/shapexml.xmlPK-!y)drs/downrev.xmlPKx R    s F sTextovPole 2I ~ ZKde?  X  s FdsTextovPole 3V  Pornopromysl Mobiln slu~by Specifick, zce orientovan servery GG G   s F0sTextovPole 4I j ` Pro ?    s F%sTextovPole 5(  DKonsensus u~ivatelo & Omezen skupina u~ivatelo (??) & Nedostatek konkurence nebo konsensus poskytovatelo obsahu"q] q H  0޽h ? I}OPM___PPT10i.Xμ+D=' = @B +".0 5-0 (    ^?s8]^^8cObdlnk 1#"@PK!Zf[Content_Types].xmlMO &2WR=cJ`F0iK`#̼vLw 9uSq:w`G ^i ½KI)c/ $oVjTMRc|}042ҥCƔM̏P~*ka/8^DkHbL8e i"K\XN\6rco4y@_;oPK!1_a _rels/.relsj0 ѽqCNo^K [ILcX&m߾0XFo;>0xM e`|X}đ I`߽N4aG2$RKIZ)4(M9`ctB{m:f@`3n|O,ܗr޾jxR0T ,0@}WBLǬ5vPK!ȸbbd drs/shapexml.xmlVn1#4MWl+Zp(5m6KoāloR(B4;3קZ2:烗}ΤM?]_L8stAhtMeM7YB^FjJckx7J''@ qJҫY3$>UE·iMߗl{Qg {z:qeFHNQ@C\{&>N 'Gǃq% οɠXps+j"QUqQ)⻕ʲx^{S$_"`.bف mޑPv *dw2U$}u%j蔎7Jt$J'vW 5LK~} %l( +Q{Ö/RYvBhY۽?FL 37zJ2ORh2>3&5b:7hKbal΅]:? `=Ktk/WV)J-)u2a,i>`)rF.]b}qV7pptƕLitKPFLO5 αwgwvkٝM>zi>`FO4)WiᕄՉŔ,A̖m]KhE.XRbɤ͹FmfO- XlU6"Gפ[.>IUk3Ɣ\Tc-Bj$i0;)&1I^7[7[KQ9F$EO"BRRwO!\we6v7>J\sPK!y)drs/downrev.xmlDQK0Co.ݨeCıt㵹mMI >9|om/CXt U{"1)8Sjv'踋H%*016d1L@y1EJ඗,K=vVA?@:pR7#Hc}q)P[`ٜ?}+ L%/PK-!Zf[Content_Types].xmlPK-!1_a /_rels/.relsPK-!ȸbbd *drs/shapexml.xmlPK-!y)drs/downrev.xmlPKx R    s FsTextovPole 2I ~ iKde to nefunguje?     s FsTextovPole 3Vg  Vaude, kde u~ivatel npad odmtnou Kde se provozovatel neshodnou (pln vaichni)(U/ U   s F8sTextovPole 4I  ` Pro ?    s FpsTextovPole 6  J Internet je otevYen mdium Vbr je na u~ivateli U~ivatel je neexkluzivn a vol si neustle Bd   d   s FİsTextovPole 7@ Tc  oCo by fungovat mohlo?  2  s FsTextovPole 8 W  PYedstava exkluzivity a dojem pYidan hodnoty na stran u~ivatelo B    s FsTextovPole 9=& Pokud se u~ivatel rozhodnou pro placen obsah. Jak se ale vobec rozhoduj?6L  L H   0޽h ? I}OPM___PPT10i.Xμ+D=' = @B +"+0 2*@ (     ^Ds8]^^8cObdlnk 1#"@PK!Zf[Content_Types].xmlMO &2WR=cJ`F0iK`#̼vLw 9uSq:w`G ^i ½KI)c/ $oVjTMRc|}042ҥCƔM̏P~*ka/8^DkHbL8e i"K\XN\6rco4y@_;oPK!1_a _rels/.relsj0 ѽqCNo^K [ILcX&m߾0XFo;>0xM e`|X}đ I`߽N4aG2$RKIZ)4(M9`ctB{m:f@`3n|O,ܗr޾jxR0T ,0@}WBLǬ5vPK!ȸbbd drs/shapexml.xmlVn1#4MWl+Zp(5m6KoāloR(B4;3קZ2:烗}ΤM?]_L8stAhtMeM7YB^FjJckx7J''@ qJҫY3$>UE·iMߗl{Qg {z:qeFHNQ@C\{&>N 'Gǃq% οɠXps+j"QUqQ)⻕ʲx^{S$_"`.bف mޑPv *dw2U$}u%j蔎7Jt$J'vW 5LK~} %l( +Q{Ö/RYvBhY۽?FL 37zJ2ORh2>3&5b:7hKbal΅]:? `=Ktk/WV)J-)u2a,i>`)rF.]b}qV7pptƕLitKPFLO5 αwgwvkٝM>zi>`FO4)WiᕄՉŔ,A̖m]KhE.XRbɤ͹FmfO- XlU6"Gפ[.>IUk3Ɣ\Tc-Bj$i0;)&1I^7[7[KQ9F$EO"BRRwO!\we6v7>J\sPK!y)drs/downrev.xmlDQK0Co.ݨeCıt㵹mMI >9|om/CXt U{"1)8Sjv'踋H%*016d1L@y1EJ඗,K=vVA?@:pR7#Hc}q)P[`ٜ?}+ L%/PK-!Zf[Content_Types].xmlPK-!1_a /_rels/.relsPK-!ȸbbd *drs/shapexml.xmlPK-!y)drs/downrev.xmlPKx R    s F sTextovPole 2I ~ fTeoretick iluze    s FsTextovPole 3V!   Informac je mnoho Jsou neutYdn Jsou nezvladateln Tlak na rychl rozhodnut = rozhodovn je mlo kompetentn, eho~ lze vyu~t 8E2    s FTextovPole 4I j ePraktick stav     s F( TextovPole 7   p~ U~ivatel se pYizposobuje Schmata jsou stejn jako u jin komunikace, vyaa je rychlost a reln mno~stv dat (v homogenizovan podob) Rozhodovn je kompetentn. U~ivatel dok~e posoudit hodnotu vc a vzthnout ji k hodnot alternativ Rozhodovn je rychleja, ale stejn kvalitn /R   + .#. @ H  0޽h ? I}OPM___PPT10i.Xμ+D=' = @B +"0 P$(  $ $ ^8]^^8cObdlnk 1#"@PK!Zf[Content_Types].xmlMO &2WR=cJ`F0iK`#̼vLw 9uSq:w`G ^i ½KI)c/ $oVjTMRc|}042ҥCƔM̏P~*ka/8^DkHbL8e i"K\XN\6rco4y@_;oPK!1_a _rels/.relsj0 ѽqCNo^K [ILcX&m߾0XFo;>0xM e`|X}đ I`߽N4aG2$RKIZ)4(M9`ctB{m:f@`3n|O,ܗr޾jxR0T ,0@}WBLǬ5vPK!ȸbbd drs/shapexml.xmlVn1#4MWl+Zp(5m6KoāloR(B4;3קZ2:烗}ΤM?]_L8stAhtMeM7YB^FjJckx7J''@ qJҫY3$>UE·iMߗl{Qg {z:qeFHNQ@C\{&>N 'Gǃq% οɠXps+j"QUqQ)⻕ʲx^{S$_"`.bف mޑPv *dw2U$}u%j蔎7Jt$J'vW 5LK~} %l( +Q{Ö/RYvBhY۽?FL 37zJ2ORh2>3&5b:7hKbal΅]:? `=Ktk/WV)J-)u2a,i>`)rF.]b}qV7pptƕLitKPFLO5 αwgwvkٝM>zi>`FO4)WiᕄՉŔ,A̖m]KhE.XRbɤ͹FmfO- XlU6"Gפ[.>IUk3Ɣ\Tc-Bj$i0;)&1I^7[7[KQ9F$EO"BRRwO!\we6v7>J\sPK!y)drs/downrev.xmlDQK0Co.ݨeCıt㵹mMI >9|om/CXt U{"1)8Sjv'踋H%*016d1L@y1EJ඗,K=vVA?@:pR7#Hc}q)P[`ٜ?}+ L%/PK-!Zf[Content_Types].xmlPK-!1_a /_rels/.relsPK-!ȸbbd *drs/shapexml.xmlPK-!y)drs/downrev.xmlPKx R   $ s F.TextovPole 2I ~ FRozhodovn -> transak n chovn $$ $ ~ $ s F4TextovPole 3VC   Zrychlovn transakc pokud o nic nejde (virtuln prostYed se d vypnout) pokud rozhodnut nemaj reln pYesah (virtuln penze) pokud nevy~aduj symbolicky zvazn akty (karta) Naopak jestli~e m pYesah (nkup hmotnho zbo~) jestli~e si nejsem jist (pYidat afa jako kamarda na Facebooku)? Redukce informac v rozhodovn Pod tlakem reference skupinou  vaichni jsou na Facebooku nebo autoritou Pod tlakem zkuaenosti  tohle znm Pod tlakem asu  tohle potYebuji y" y"   &   K    $ s F8TextovPole 6\ dE ,Rozhodovn + transakce = kvalita transakce -- - H $ 0޽h ? 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